Consulting
— Work with me
Dr Caspar Addyman
Consulting Infantologist
Babies are the future!
Twenty years ago I quit a career on city trading floors to study infant development. I have not looked back. Babies are way cuter than bankers. Although babies and traders have surprisingly similar design demands (avoid information overload for people with short attention spans making life changing decisions).
My research has always depended on creativity and technological innovation. Working with many new parents, I have developed excellent empathy and communication skills. This has led to many successful collaborations with artists, technologists, corporations and the media.
If you want advice on your baby project, product or campaign, please get in touch.
Relevant skills
- 20 years in scientific research
- Background in software development
- Child Psychology
- Machine learning and data science expertise
- Extensive media work
- Popular science writer
- Author of 4 books for babies.
Consultancy and research support
I have worked with multi-nationals, start-ups and individual scientists and creatives on a range of projects.
I am always happy to talk about laughing babies so get it touch.
I have worked with multiple start-ups to advise them on new products for under twos.
Science-led marketing campaigns
Worked with global and national brands to create scientifically literate campaigns.
I have collaborated with musicians, artists and theatre-makers. I also create my own shows for audiences of babies. See Events.
As a former software developer, I have excellent technology and user experience design knowledge.
My research involves building state of the art machine learning models of human interaction. As a result I keep up to date on latest developments in AI.
I have extensive experience with media old and new.
Some past projects
Click through for more details
The Happy Song
C&G Baby Club

Caspar helped musician Imogen Heap to create a song scientifically designed to make babies happy. Better yet, it worked!
Giggly Mornings
Pampers, Latin America

Do babies wake up laughing? Research and media work with Procter & Gamble office in Sao Paulo.
9 Faces of Weaning
Piccolo Baby Foods

What faces do babies make when experiencing food for first time? I researched and fronted a marketing campaign for baby food brand, Piccolo.
Choose happy babies!
Complete the contact form to find out more
Contact me to learn my day rates or to discuss larger projects.
caspar@babies.lol