Consulting Infantologist
Work with me
Twenty years ago, Caspar quit a career on City trading floors to study infant development. He has not looked back. Babies are way cuter than bankers. (Though babies and traders have surprisingly similar design demands: avoid information overload for people with short attention spans making life-changing decisions.)
Today he works at the intersection of baby science, AI, and real-world application — as Chief Insights Officer at PlayTandem, an AI start-up building tools to support parent-child interaction in early childhood, and as a consultant, speaker, and creative collaborator.
Credentials, if you need them: he helped create The Happy Song (now heard by 150 million people), his Babies Laugh picture books have sold over 60,000 copies, and he spent 20+ years as a developmental psychologist at Goldsmiths, University of London. He has also performed live shows for audiences of actual babies. The babies are tough critics.
Who works with Caspar?
Brands and marketing teams
If you want a scientist who can make your baby or parenting campaign both credible and genuinely fun — without condescension, cliche, or stock images of worried mothers — Caspar is your person.
He has worked with global brands including Pampers, C&G Baby Club, and Piccolo Baby Foods. He knows the difference between science that sells and science that is actually true. His goal is to get you both.
Early years practitioners and organisations
Caspar works with nurseries, early years settings, health visitors, children's centres, parenting support organisations, and sector bodies across the early years world.
Whether that is CPD sessions, research input, advisory work, or simply helping bridge the gap between academic evidence and everyday practice — he is genuinely interested. He takes the sector seriously and understands its pressures. The research should serve practitioners, not the other way around.
Media, events and speaking
A seasoned science communicator across TV, radio, print, podcasts, and live events, Caspar has a particular gift for making serious science both accessible and funny — which is easier when your subject matter involves babies laughing at peekaboo.
He also creates and performs his own live shows for audiences of babies and their accompanying adults. The babies always steal the show.
Topics include: why babies laugh; the science of play and connection; how babies learn language; AI and early childhood; music and baby development; and the surprisingly rich inner lives of infants.
What he brings
- Developmental psychology — babies, toddlers, and early childhood
- Science communication and media (TV, radio, print, live events)
- AI, machine learning, and data science
- Early years UX and product thinking
- Research design and methodology
- Science-led campaign strategy
- Baby product development and user testing
- Live performance and shows for young audiences
Some past projects
The Happy Song | C&G Baby Club
Worked with musician Imogen Heap to create a song scientifically designed to make babies happy. Now heard by over 150 million people. The science worked.
Giggly Mornings | Pampers, Latin America
Research and media work with Procter & Gamble in Sao Paulo exploring how babies start their mornings.
9 Faces of Weaning | Piccolo Baby Foods
Researched and fronted a campaign documenting the extraordinary faces babies make when tasting a new food for the first time.
Get in touch
Day rates and project fees on request. Always happy for a first conversation.
caspar@babies.lol